That is not an unreasonable ask in this market. But it does not happen by accident.
The property was 11700 Champion Creek, a great home with 4 bedrooms/2.5 bathrooms built in 2021 with tons of upgrades already in place. When we sat down for the first conversation, our client wanted to be under contract within 45 days and net within 3% of their target price. That shaped every decision that followed.
The prep work came first.
Before any photos, before any showings, we handled a cleaning service to come through and make it sparkle and moving boxes delivered to help declutter. These are not luxury upgrades. They are table stakes in a market where buyers are comparing your home on a 5-inch screen against 40 others they scrolled through that morning.
Then we priced it correctly.
A lot of sellers in Frisco, McKinney, and Prosper right now are watching neighbors overprice and sit. With inventory up and days on market climbing in parts of Collin County, the homes that are moving are the ones that come out the gate priced to the actual market, not to a wishful number. We priced this home based on recent closed comps in the area, the current 30-year rate environment sitting around 6.23%, and the buyer pool we were working with.
The marketing plan was not an afterthought.
Professional photography, video walkthrough, full MLS syndication, social distribution, and direct outreach to active buyer agents in the area. That is the standard. That is what every seller deserves, regardless of price point.
The result:
11700 Champion Creek went under contract in 22 days. The seller walked away hitting their net target and closed on schedule with no surprises. If you are thinking about selling in North Dallas, the process matters. The preparation matters. The pricing discipline matters. This is what it looks like when you get all three right.
Thinking about buying or selling in North Dallas?
Call or text Ronnie at 214-709-2073 or email ronnie@exclusivedfw.com.
Straight answers, no sales pitch.
Market data in this post is pulled from publicly available sources including Redfin, Realtor.com, Zillow, and mortgage rate trackers. Numbers are directional and not official MLS figures. For exact numbers on your specific home or neighborhood, contact Ronnie for a custom report.


